I'm going to let Jake have this post. Since he hammered out this lengthy comment it only seems fair:Jake
thanks buddy, stuck tesla in my head, i appreciate that. as an advertising professional, i have used the word "signage" no less that 10,000 times in my life. i must admit, however, the oddness of the word never struck me as...um...odd. as an advertising professional, and having been in this vain industry for my entire career, i can tell you how it probably evolved from "signs" to "signage". i'll set the stage:
lunch. tuesday, sometime in the early to late 80's, but after the great tabacco fall out. madison ave's hayday. a group of ad guys are sitting around some over-priced steak joint on a "business lunch" drinking martini's and various other see-though beverages.
ad guy 1: jim, we have to increase sales in the area, but how? the game program revenue is out-pacing the sign revenue. what can we do? (takes sip of drink)
ad guy 2: well burt, i've been thinking (takes pull of marlboro followed by slug of beverage), we need to make these signs sound, more, i don't know...important?
ad guy 3: (already drunk) yeah! more important. like super signs!
ad guy 1: no, no. super signs isn't good. something with more 'pop'. excuse me, waiter, another martini please?
ad guy 4: (as he's chewing on his shrimp) what about signAGE?
ad guy 1: signage? what the hell is that?
ad guy 4: did i say that?
ad guy 2: yeah, you did, what the hell is that? hey, where's that waiter?
ad guy 3: wait, he may have something there...
and so it goes. ad people coming up with new ways to polish a turd to sell to advertisers at a premium.
For the sake of completeness, let me fill in the remainder of this conversation.
Ad guy 1: do you guys like anal?
Ad guys 2-4: Hells YES!
Again, the number could be off. It doesn't really matter at this point so much anyway.
Victim: Some kid, 19-29, male, New Providence, not fat, not married, not regular. Just sits there with his eyes closed. Nothing of note.
Labels: experiment, pointless