We make holes in teeth!

Sunday, December 11, 2005

All For This One...Moment?

If you've watched TV, listened to radio, or ridden on a train in the last year or so you probably know the expression, "All for this one moment." This is Lufthansa Airline's campaign to suggest that, I suppose, you've waited your whole life for this one moment to ride on this one airplane. Really, the details I could give 2 shits about. But if you care, you can read about it here.

There's a poster on the train which has some guy opening up his laptop while on the airplane. I looked for it but couldn't find it. In my mind, there's a glow in front of him, and I sort of think of Pulp Fiction, when they open the suitcase, the glow that goes with it. It' may or may not really be there, but in my mind it is. I looked only vaguely for it online, but could not find it. You might have more luck if you really want to see what it looks like.

Anyway, it's unimportant, except for that fact that someone on the train wrote a thought bubble on the poster which reads, "Porn!" Funny, of course this is what everyone thought when they saw the ad for the first time. If I can help it, I'll never fly
Lufthansa because the campaign is annoying to me. Remember, I am still the advertising demographic.

I have now changed that expression to mean that I get to drink a beer at certain defined times in my life. In my mind, it reads, "All for this one beer." Take, for example, tonight. I actually have 2 beers, not 1, chilling to drink tonight. One is Dogfish Head's 90 Minute IPA. I had one Friday, and it was something else. Not amazing, but very intense. You can read the details from the link above. I look forward to having the second of the 4 pack tonight, despite the fact that link tells me it has a whopping 290 calories per bottle. It's ok, I rode my bike 20 miles today so I figure I deserve it. Even if I hadn't, I'd come up with a rationalization, you can be sure. Sun spots - whatever.

The other is Sierra Nevada's Celebration Ale. I have not yet had one of these this year. I look forward to it. Again, you can read the details on the link above, not as inclusive as the Dogfish link, but it'll do to keep you entertained if that's your thing. No calorie information so I won't be burdened with the notion that I'm indulging in 600 calories for 2 beers. No, I will choose blissful ignorance and choose to believe the Sierra has no more than 110 calories, and 98 of those are burned opening the bottle.

In any event, that's what the expression means to me. Maybe if
Lufthansa served Dogfish Head, I might think something else entirely. But for now, it's all for these two...beers. That's my Sunday night.


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